WHAT’S
NEW
• Atlantic Bank & Trust
• FIRC
• North Charleston
• Summerton
• Beneteau Yachts
• South Carolina Wildlife Foundation
• Charleston Ballet
• Disabilities Foundation
• DAVIS; the Strategy Behind Your Success
Details below
Davis
“Welcomes Aboard” Atlantic Bank & Trust
Davis
is proud to add to its long roster of financial institutions; Atlantic
Bank & Trust. Originating in Charleston, but growing to other
southeastern locations such as Myrtle Beach, Atlantic Bank & Trust
places a major emphasis on personal service, lower fees and remarkably
high interest rate earnings on checking accounts. Creating unique
marketing strategies, print and relationship marketing initiatives
are just some of the ways we are putting Atlantic Bank & Trust
on the map of a select audience comprising savvy clients and business
people. Website enhancement and optimization is one of our on-going
projects, which can be seen at myatlanticbank.com. Other institutions
Davis has brought to the forefront include; Ameris Bank, Plantation
Federal, First National of Orangeburg, The Anchor Bank, Home Federal,
Coastal Federal, Tidelands, Commonwealth and a host of others.
From
the Ocean to the Mountains, FIRC “Builds” the Economy
Family
owned and operated since 1979, FIRC Group, Inc. is a full-service
commercial real estate company with a distinguished reputation
for acquisitions, development, construction, management, leasing
and brokerage as well as both commercial and residential condominium
development. From Miami to Asheville, they have become a landmark
of integrity in every project added to their diverse portfolio.
With a great degree of pro-active planning and organization as
cornerstones of success, Davis is proud to be teaming with FIRC
to help manage the strategies of each unique project in the Asheville
market. As the marketing “blueprints” unfold, they will be supported
with a full range of necessary advertising, PR and Internet initiatives.
North
Charleston: A Campaign of Great ImPORTance
When
an undertaking as big as the development of a new port takes place
in your community, you are sure to have questions and concerns.
To address these trepidations, a strategy, logo, website, printed
materials and other collateral were needed to keep all affected
communities in the loop. From the directives of three entities;
(The City of North Charleston, Lowcountry Alliance for Model Communities
(LAMC) & The South Carolina State Ports Authority (SCSPA) Davis
Advertising created this graphic and communications campaign that
addresses the advantages, benefits, opportunities and updates of
this historical and economic undertaking.
Summerton:
Branding an Entire Town
Imagine
branding, not just a whole town but all the diverse things you
can do in this community. To meet this challenge, Davis came up
with a series of cohesive logo-styles – each portraying a unique
aspect of the town, but also maintaining a graphic continuity.
Interestingly is the fact that probably no other area of South
Carolina will benefit from a more dramatic change in the next ten
years than Summerton. Davis is working with the town to embark
upon a wonderful plan to upgrade its image from a perception and
physical appearance aspect. Running parallel to that effort is
the evolution of nearby quality upscale neighborhood development.
The new branding and image of Summerton incorporates the very foundation
of the town that is true to the genuine southern character, charm,
lifestyle and heritage of its people.
Davis
Sets “SALES” for Beneteau Yachts
A
fairly recent addition to our client roster is Beneteau Sailing
and Power Yachts. Handling the North American arm of this French
owned company and one of the world’s largest manufacturers of production
yachts, Davis does a range of exciting projects, including their
massive catalog. Nearly 100 pages long, this Beneteau tabletop
piece represents the yacht builder’s finest achievements in sailing
and power yachts. World-renown for its beautiful lines and elegant
interiors, Beneteau relies on Davis to create this catalog masterpiece
using branding and design techniques that impart new life to its
many pages of descriptive copy. Davis Advertising also works its
magic to create full page ads for its newer yacht designs. These
ads reveal the exceptional qualities of Beneteau yachts – while
enticing the readers to log on or request more via the catalog.
Davis Advertising has also put marketing wind into the sales of
such fine boating and fishing companies as Albemarle Sportfishing
Yachts, Carolina Skiff, Sea Chaser, Scout Boats, Sea Fox Boats,
and Shakespeare Fishing Tackle - just to name a few.
Even
Wildlife Needs A Business Plan
Drawing
strength from a committed membership, the South Carolina Wildlife
Federation is active in promoting sound stewardship of our natural
treasures. Through educational and public awareness programs along
with unique partnerships, the Federation works to establish policies
which sustain, protect and enhance the natural systems of South
Carolina’s diverse habitats. Nat Davis is a board member and will
serve as a volunteer consultant for this outstanding organization
– the oldest and most respected in the state. Donated agency contributions
designed to maintain the high visibility of the Federation will
include new graphics along with a comprehensive business plan.
Davis
Advertising Performs for the Charleston Ballet
Another
way Davis is giving back to the community is via the Charleston
Ballet. The Charleston Ballet Theatre is an integral part of Charleston's
cultural life and sets a standard in its artistic professionalism,
integrity, and overall commitment to the community—sharing the
art of dance with the community’s school children, with dancers-in-training,
and with local, regional and national audiences. Presenting diverse
works in an eclectic range of styles, the CBT has consistently
received regional and national accolades for its vitality and professionalism,
being declared the “primary jewel in Charleston’s artistic crown”.
Davis is proud to be a part of their team by providing pro-bono
consultation, website design, copywriting and other creative contributions
throughout the year.
Disabilities
Foundation – Diversity in Giving
The
mission of the Disabilities Foundation of Charleston County is to
raise additional funding for the Disabilities Board and to provide
a wide range of services to individuals having developmental disabilities,
autism, head and spinal cord injuries, and related special needs.
Davis Advertising is donating its time not only as a consultant but
in logo design, graphic continuity, strategic planning and other
marketing efforts to enhance their giving campaigns. Other ways that
Davis Advertising has given back to the community include Goodwill
Industries, Special Olympics, Boy Scouts of America and many others.
DAVIS;
the Strategy Behind Your Success
Meeting
with Success can be a tall order for many companies. But only if
they do not have a strategy. Davis Advertising has won its share
of advertising awards. Yet one of our greatest strengths, are the
tactics and strategies we build into your marketing plan. After nearly
30 years of crafting a reputation for making our clients successful,
we can tell you that these strategies work! One of the reasons is
our penchant for keeping up with the trends, the changing methods
– and allowing ourselves to be flexible and open with an ever-changing
market environment. Much of this depends on the type of service or
product you offer … your target market … and the many ways we can
connect both. From a simple print ad, to the Internet, direct mail,
B2B, relationship marketing, to PR, Outdoor and buzz marketing, we
analyze and utilize every resource to make sure it meets the objectives
of our finely-honed strategic marketing plan. Let us know your business
goals. We can give you a sample plan on how we will reach those aspirations
so that you feel comfortable in selecting Davis Advertising as your
agency. For even more on how to choose an ad/marketing firm, give
us a shout and we’ll send you our latest newsletter on the very best
way. Call or visit daviswebsite.com anytime, and MEET WITH SUCCESS! |